合肥工业大学学报:社会科学版
閤肥工業大學學報:社會科學版
합비공업대학학보:사회과학판
Journal of Hefei University of Technology(Social Sciences)
2011年
6期
14-19
,共6页
绩效评价%非财务绩效评价%平衡计分卡%层次分析法%模糊评价
績效評價%非財務績效評價%平衡計分卡%層次分析法%模糊評價
적효평개%비재무적효평개%평형계분잡%층차분석법%모호평개
performance evaluation%non-financial performance evaluation%balanced score card(BSC)%analytic hierarchy process(AHP)%fuzzy evaluation
绩效评价是企业调整运营战略的依据,仅仅从财务的角度考虑绩效是不全面的。文章从非财务的角度对财务绩效评价做出补充,用平衡计分卡理论构建房地产行业的非财务评价体系,继而用层次分析法给指标赋权,并以万科地产为例用模糊综合评价法对定性的体系进行了量化,验证指标体系构建的合理性。简化了房地产公司自我评定以及同行之间的非财务维度的绩效比较。
績效評價是企業調整運營戰略的依據,僅僅從財務的角度攷慮績效是不全麵的。文章從非財務的角度對財務績效評價做齣補充,用平衡計分卡理論構建房地產行業的非財務評價體繫,繼而用層次分析法給指標賦權,併以萬科地產為例用模糊綜閤評價法對定性的體繫進行瞭量化,驗證指標體繫構建的閤理性。簡化瞭房地產公司自我評定以及同行之間的非財務維度的績效比較。
적효평개시기업조정운영전략적의거,부부종재무적각도고필적효시불전면적。문장종비재무적각도대재무적효평개주출보충,용평형계분잡이론구건방지산행업적비재무평개체계,계이용층차분석법급지표부권,병이만과지산위례용모호종합평개법대정성적체계진행료양화,험증지표체계구건적합이성。간화료방지산공사자아평정이급동행지간적비재무유도적적효비교。
Enterprises adjust their operation strategies based on the performance evaluation,however,a mere evaluation on the financial performance is not inadequate.In this paper,the performance evaluation from the non-financial point of view is introduced.A non-financial evaluation system is built for the real estate industry based on the balanced score card(BSC) theory,and the index weight is conducted by using the analytic hierarchy process(AHP).Taking Vanke Co.,Ltd.as an example,the rationality of the presented index evaluation system is verified by the quantified qualitative system with fuzzy comprehensive evaluation method.The system can simplify the self-assessment of the real estate companies and their non-financial performance comparison with the competitors.