CAJ | 학술논문

随着企业之间的联合重组和品牌整合的逐步深入，以名优烟为主导的品牌扩张速度将进一步加快。但在品牌扩张所涉及的“同质化”生产质量保证方面，如何使同一牌号卷烟在异地生产的情况下保持相同的内在品质将显得尤为重要。而数字化卷烟品牌维护技术可以针对卷烟品牌制定并实施一整套“同质化生产”质量保障体系，可以更好地促进行业名优品牌扩张与企业联合重组，提升行业整体竞争实力，有着非常现实和极其深远的战略意义。
수착기업지간적연합중조화품패정합적축보심입，이명우연위주도적품패확장속도장진일보가쾌。단재품패확장소섭급적“동질화”생산질량보증방면，여하사동일패호권연재이지생산적정황하보지상동적내재품질장현득우위중요。이수자화권연품패유호기술가이침대권연품패제정병실시일정투“동질화생산”질량보장체계，가이경호지촉진행업명우품패확장여기업연합중조，제승행업정체경쟁실력，유착비상현실화겁기심원적전략의의。
With the joint enterprise between the reorganization and brand the gradual deepening of the integration, leading to the famous cigarette brand rate of expansion will be further accelerated. But the brand involved in the expansion of the ＂homogenization＂ production quality assurance, how to make the same brands of cigarettes produced in a foreign land remain the same as under the intrinsic qualities will appear to be particularly important. And the number of cigarette brands technology can safeguard against cigarette brands to develop and implement a set of ＂homogenization production＂ quality assurance system, we can better promote trade expansion and the famous brand joint reorganization of enterprises, raise the industry＇s overall competitive strength and has a very practical and far-reaching strategic significance.