CAJ | 학술논문

目的比较药品广告对不同特征公众自我药疗行为的影响.方法采用当面访谈的形式对中国对1个直辖市和4个省会城市559名公众进行问卷调查.结果公众根据药品广告内容购药的比例达54.1％ (288/532),分不清药品与非药品的公众的比例高达63.9％( 278/435).另外,保险模式为新型农业合作组织和自费的公众更易根据广告来购药,比例分别为61.7％ (37/60)和57.6％(152/264).结论根据药品广告内容购药进行自我药疗的行为在公众中较为常见,这种潜在的用药风险应引起政府部门以及公众的重视.
목적 비교약품엄고대불동특정공음자아약료행위적영향.방법 채용당면방담적형식대중국대1개직할시화4개성회성시559명공음진행문권조사.결과 공음근거약품엄고내용구약적비례체54.1％ (288/532),분불청약품여비약품적공음적비례고체63.9％( 278/435).령외,보험모식위신형농업합작조직화자비적공음경역근거엄고래구약,비례분별위61.7％ (37/60)화57.6％(152/264).결론 근거약품엄고내용구약진행자아약료적행위재공음중교위상견,저충잠재적용약풍험응인기정부부문이급공음적중시.
Objective To compare the impact of drug advertisement on self-medication behavior of different characteristics public.Methods a questionnaire was conducted among 540 people chosen from five cities in china.Result The rate of people who purchased and used drugs based on drug advertisement was 54.1％,especially in the people who did not distinguish drugs or non-drugs.Additionally,the people covered by new-type rural cooperative medical insurance and uninsuranced tended to purchase and use drugs based on drug advertisement,and the rates were 61.7％ and 57.6％,respectively.Conclusions A substantial proportion of Chinese people purchase and use drugs based on drug advertisement.Government and people should urgently pay attention to the potential risk of self-medication behavior.