旅游论坛
旅遊論罈
여유론단
Tourism Forum
2011年
3期
22-25,35
,共5页
散客%衡山%满意度
散客%衡山%滿意度
산객%형산%만의도
individual tourists%Mt.Heng%satisfaction
散客旅游是旅游业发展的大趋势,散客对景区、酒店、旅行社的评价直接影响到这些旅游企业的服务质量。在衡山国家级重点风景名胜区对散客进行旅游满意度的调查,调查分析散客旅游活动中吃、住、行、游、购、娱的满意度,从而找出衡山景区服务的不足,为景区服务质量的提高提出对应的建议与对策。
散客旅遊是旅遊業髮展的大趨勢,散客對景區、酒店、旅行社的評價直接影響到這些旅遊企業的服務質量。在衡山國傢級重點風景名勝區對散客進行旅遊滿意度的調查,調查分析散客旅遊活動中喫、住、行、遊、購、娛的滿意度,從而找齣衡山景區服務的不足,為景區服務質量的提高提齣對應的建議與對策。
산객여유시여유업발전적대추세,산객대경구、주점、여행사적평개직접영향도저사여유기업적복무질량。재형산국가급중점풍경명성구대산객진행여유만의도적조사,조사분석산객여유활동중흘、주、행、유、구、오적만의도,종이조출형산경구복무적불족,위경구복무질량적제고제출대응적건의여대책。
Individual tour is the great trend of tourism,and individual tourists＇ assessment upon scenery areas,hotels and travel agencies has direct influence on the service quality of these tourist business.The article conducts an inquiry on individual tourists satisfaction in Mt.Heng,the national scenery,and makes an analysis of tourists＇ satisfaction on eating,living,going,visiting,shopping and entertaining during the tour,in order to find the shortages in service as well as to propose relevant suggestions and solutions for the improvement of the service quality in the scenery area.
