CAJ | 학술논문

通过对国内外关于医院品牌的文献回顾,归纳和比较的方法收集资料、利用专家咨询方法完成评估指标的确定,运用"层次分析法"计算各级指标的权重系数,构建医院品牌效应评估指标体系.并应用指标体系和评价模型对医院品牌进行探索性的应用研究,从而为医院管理者提供管理决策科学依据.
통과대국내외관우의원품패적문헌회고,귀납화비교적방법수집자료、이용전가자순방법완성평고지표적학정,운용"층차분석법"계산각급지표적권중계수,구건의원품패효응평고지표체계.병응용지표체계화평개모형대의원품패진행탐색성적응용연구,종이위의원관리자제공관리결책과학의거.
Literature review of the world on hospital brands, data collection in summary and comparison, and specialist consultancy were used to set the appraisal indicators, while the stratum analysis was used to calculate the weight coefficients of individual indicators, for building the appraisal indicators system for hospital brand effect. In addition, the indicators system and appraisal model were called into play to explore the use of hospital brands, offering scientific references for hospital management.