CAJ | 학술논문

评价理论（Appraisal Theory）兴起于20世纪90年代,作为新词汇—语法框架受到人们的广泛关注,并被应用于分析多种类型的文本。本文以评价理论的子系统级差（graduation）为切入点,研究我国著名风景区庐山的广告语言,旨在探讨旅游广告中商家和潜在顾客的结盟方式,以期发现用级差理论分析旅游广告的优势并对旅游广告的撰写提供一定的借鉴。
평개이론（Appraisal Theory）흥기우20세기90년대,작위신사회—어법광가수도인문적엄범관주,병피응용우분석다충류형적문본。본문이평개이론적자계통급차（graduation）위절입점,연구아국저명풍경구려산적엄고어언,지재탐토여유엄고중상가화잠재고객적결맹방식,이기발현용급차이론분석여유엄고적우세병대여유엄고적찬사제공일정적차감。
Appraisal Theory was put forward in the 1990s and has been highly concerned as a new lexico-grammatical framework.It has been applied to analyzing a variety of texts.This thesis attempts to investigate the travel ads of four famous scenery spots in Mt.Lu located in Jiangxi Province.The use of Graduation not only deepens the connotation of the ads but also enhances the quality of them.Thus the investigation in travel advertisements via Graduation analysis will be beneficial to the advertisements composers as well as the potential customers.