安徽农业大学学报:社会科学版
安徽農業大學學報:社會科學版
안휘농업대학학보:사회과학판
Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition)
2011年
5期
58-60
,共3页
农产品%网络营销%对策
農產品%網絡營銷%對策
농산품%망락영소%대책
agricultural products%internet marketing%strategy
农产品B2C网络营销直接增加农产品生产者与终端消费者的联系,减少许多中间环节和流通成本,为消费者提供一个新型、便利的购物体验。但我国农产品B2C网络营销存在消费习惯制约、网络营销信用体系不健全、物流难题、争议仲裁难度大等制约因素。推进农产品网络营销的建设需要加强农产品B2C网络营销知识的推广,拓展网络商户销售,建设信用评级系统,开展第三方质量鉴定等,使传统农产品营销模式向现代电子商务模式转变。
農產品B2C網絡營銷直接增加農產品生產者與終耑消費者的聯繫,減少許多中間環節和流通成本,為消費者提供一箇新型、便利的購物體驗。但我國農產品B2C網絡營銷存在消費習慣製約、網絡營銷信用體繫不健全、物流難題、爭議仲裁難度大等製約因素。推進農產品網絡營銷的建設需要加彊農產品B2C網絡營銷知識的推廣,拓展網絡商戶銷售,建設信用評級繫統,開展第三方質量鑒定等,使傳統農產品營銷模式嚮現代電子商務模式轉變。
농산품B2C망락영소직접증가농산품생산자여종단소비자적련계,감소허다중간배절화류통성본,위소비자제공일개신형、편리적구물체험。단아국농산품B2C망락영소존재소비습관제약、망락영소신용체계불건전、물류난제、쟁의중재난도대등제약인소。추진농산품망락영소적건설수요가강농산품B2C망락영소지식적추엄,탁전망락상호소수,건설신용평급계통,개전제삼방질량감정등,사전통농산품영소모식향현대전자상무모식전변。
B2C internet marketing of agricultural products directly increases the contacts between producers and end consumers and decreases many intermediate links and circulation cost,so it can provide consumers with a new and convenient shopping experience.However,there are a lot of obstacles in China's internet marketing of agricultural products such as consumer habit,imperfect internet marketing credit system,logistics difficulties,arbitration difficulties,etc.To promote internet marketing of agricultural product,it is essential to strengthen the spread of B2C internet marketing knowledge,to extend internet sales,to establish credit level evaluation system and to develop the third party quality evaluation,etc.so as to change the sales pattern from traditional marketing pattern of agricultural products into modern e-business pattern.