CAJ | 학술논문

　　本文主要论述了与电子商务有关的电子营销，分析其特点和运行机制，同时将新型的电子营销与传统营销相对比，总结其不同和发展。以电子营销为主体，讨论了当代电子营销的竞争策略和竞争方法，将电子交流、电子科研和电子交易进行综合，而电子营销除了大量使用电子广告之外，还应该具备丰富的、有意义的产品推广，将电子商务的优势加以利用，建立具有特殊性、独立性的电子营销，为企业的进一步发展带来更高的经济效益和社会效益。
　　본문주요논술료여전자상무유관적전자영소，분석기특점화운행궤제，동시장신형적전자영소여전통영소상대비，총결기불동화발전。이전자영소위주체，토론료당대전자영소적경쟁책략화경쟁방법，장전자교류、전자과연화전자교역진행종합，이전자영소제료대량사용전자엄고지외，환응해구비봉부적、유의의적산품추엄，장전자상무적우세가이이용，건립구유특수성、독립성적전자영소，위기업적진일보발전대래경고적경제효익화사회효익。
This paper mainly discusses the electronic marketing and electronic commerce,analyzes its characteristics and operating mechanism,while the electronic marketing model and the traditional marketing phase contrast,summarizes the different and development.In electronic marketing as the main body,discusses contemporary electronic marketing competitive strategy and competitive method,electronic communication,electronic research and conduct of electronic transactions and electronic marketing in addition to comprehensive, extensive use of electronic advertising,should also have the rich,meaningful product promotion,the advantages of electronic commerce use,establish special electronic marketing, independence,bring more economic benefits and social benefits for the further development of enterprises.