CAJ | 학술논문

　　针对市场需求与资源投入并不一定呈线性增长的特点，在完全信息静态古诺模型的基础上，当面对共同的供应商时，分析在独立市场与竞争市场下的销售商与供应商的利润函数，并在利润驱动导向的前提下，研究其市场进入决策问题。研究发现：当进入成本低于某一阈值，企业应选择进入市场，并且在竞争市场中会降低在位企业的最优定价，减少其市场份额。
　　침대시장수구여자원투입병불일정정선성증장적특점，재완전신식정태고낙모형적기출상，당면대공동적공응상시，분석재독립시장여경쟁시장하적소수상여공응상적리윤함수，병재리윤구동도향적전제하，연구기시장진입결책문제。연구발현：당진입성본저우모일역치，기업응선택진입시장，병차재경쟁시장중회강저재위기업적최우정개，감소기시장빈액。
According to the characteristics that market demand and resource input is not necessarily a linear growth, on the basis of the complete information static Cournot model, when facing the common suppliers, it analyzes the profit function of suppliers and retailers in the independent market and competitive market, and studies the market entry decision problems under the premise of orientation in the profit. The study shows:when the entry cost is below a certain threshold, the enterprise should choose to enter the market, and the optimal pricing of the earlier enterprise will be reduced in the competitive market, and its market share will be reduced too.