CAJ | 학술논문

互联网的出现促使传统图书营销呈现出新的特点，也赋予了现代图书网络营销新的发展趋势。要想在新的环境下达到图书营销的目标，出版商和书店应该了解这些特点和趋势，抓住图书网络营销的要点，这样才能在日趋激烈的市场竞争中处于不败之地。
호련망적출현촉사전통도서영소정현출신적특점，야부여료현대도서망락영소신적발전추세。요상재신적배경하체도도서영소적목표，출판상화서점응해료해저사특점화추세，조주도서망락영소적요점，저양재능재일추격렬적시장경쟁중처우불패지지。
Emergence of the Internet has not only made the traditional book marketing show new features, but also given the modern network book marketing new developing trends. In order to reach objectives of book marketing in the new environment, publishers and bookstores should understand these characteristics and trends, grasping the main point of book online marketing so as to be in an invincible position in the increasingly fierce market competition.