CAJ | 학술논문

　　“对农电视”的发展对我国新农村建设和现代农业的发展具有积极的促进作用。目前的“对农电视”研究从其重要性、作用、存在的问题及原因进行了理论分析，宏观上探讨了“对农电视”的经营管理，微观上从“三农报道”、节目的生产制作和品牌栏目建设等方面进行了研究。研究特点表现为理论成果的数量和质量受国家政策、当地政府重视程度和执行情况的影响，表现出地区之间的不平衡，当地政府的主导作用是“对农电视”发展的关键因素。我国“对农电视”的基础研究成果不多、研究不够深入，研究多为媒体实践经验的总结，理论研究滞后于媒体实践，研究学者较少。
　　“대농전시”적발전대아국신농촌건설화현대농업적발전구유적겁적촉진작용。목전적“대농전시”연구종기중요성、작용、존재적문제급원인진행료이론분석，굉관상탐토료“대농전시”적경영관리，미관상종“삼농보도”、절목적생산제작화품패란목건설등방면진행료연구。연구특점표현위이론성과적수량화질량수국가정책、당지정부중시정도화집행정황적영향，표현출지구지간적불평형，당지정부적주도작용시“대농전시”발전적관건인소。아국“대농전시”적기출연구성과불다、연구불구심입，연구다위매체실천경험적총결，이론연구체후우매체실천，연구학자교소。
The development of farmer-targeted TV programs has exerted an active role in the new rural construction and modern agriculture development. Studies have theoretically analyzed the farmer-targeted TV programs from the angles of significance, functions, problems and causes. Studies have also discussed the management of farmer-targeted TV programs from the microscopic aspects of "reports on three agricultural problems", program making and column construction. These studies showed the unbalance between regions and that state policies and the local government affect the number of theoretical achievements. Therefore, the leading role of the local government has become the key factor of developing farmer-targeted TV programs. Domestic studies now on these programs are skin deep with few achievements except for some experience summaries of the media practice. Theoretical studies lag behind media practice, and few researchers are seen.