CAJ | 학술논문

随着泉州经济迅速发展和居民收入水平的提高，多元化和个性化消费需求日趋强烈，有力推动着零售商业模式的变革。第四代零售商业模式和电子商务以其独特的优势冲击着泉州传统零售商业模式，对此，泉州零售商业模式的升级应采取：政府科学指导沿街商铺的零售商业布局；实行差异化经营战略；拓展和提升消费者体验消费的广度与高度；利用电子商务实现线上虚拟交易与线下体验销售相融合等策略。
수착천주경제신속발전화거민수입수평적제고，다원화화개성화소비수구일추강렬，유력추동착령수상업모식적변혁。제사대령수상업모식화전자상무이기독특적우세충격착천주전통령수상업모식，대차，천주령수상업모식적승급응채취：정부과학지도연가상포적령수상업포국；실행차이화경영전략；탁전화제승소비자체험소비적엄도여고도；이용전자상무실현선상허의교역여선하체험소수상융합등책략。
With the rapid economic development and the increase of people’s income in Quanzhou City, diversified and personalized consumer demand has become much stronger,which vigorously promote the in-novation of retail business model.The fourth generation of retail business mode and the electronic com-merce with their unique advantages has great impact on traditional modes.In order to upgrade retail busi-ness modes of Quanzhou City,the government should guide the scientific layout of the shops along the street;the business strategy can be differential management;retailers can expand and enhance the width and height of consumers’experience consumption;and merchants can take advantage of combining on-line transactions with off-line experience sales.