CAJ | 학술논문

基于内部营销视角探讨组织信任的方向性特征如何影响组织绩效。依据内部营销的理论逻辑，提出组织信任三个方向对组织绩效的影响假设和组织信任方向对组织绩效影响的差异性假设。实证结果证实了组织信任中对直接上司的信任和对高层领导的信任对企业绩效有显著的影响，而对同事的信任对企业绩效影响不显著；组织信任的三种方向中，对高层领导的信任对组织绩效的作用最高，对直接上司的信任作用次之，对同事的信任作用最低。
기우내부영소시각탐토조직신임적방향성특정여하영향조직적효。의거내부영소적이론라집，제출조직신임삼개방향대조직적효적영향가설화조직신임방향대조직적효영향적차이성가설。실증결과증실료조직신임중대직접상사적신임화대고층령도적신임대기업적효유현저적영향，이대동사적신임대기업적효영향불현저；조직신임적삼충방향중，대고층령도적신임대조직적효적작용최고，대직접상사적신임작용차지，대동사적신임작용최저。
This paper aims to study how the organizational trust affect organizational performance based on internal marketing perspective. We make three hypothesis about the relationships between organizational trust and organizational performance. Empirical results confirm the organizational trust in the direct supervisor of trust and high trust of the leadership on business performance has a significant impact, while the trust of colleagues on business performance was not significant;in the three direction of organizational trust, the role of trust to senior leadership on organizational performance is highest, followed the action of the direct supervisor's trust, trust in colleagues is lowest.