中国卫生产业
中國衛生產業
중국위생산업
CHINA HEALTH INDUSTRY
2014年
16期
16-18
,共3页
信息不对称%医患关系%道德风险%改善策略
信息不對稱%醫患關繫%道德風險%改善策略
신식불대칭%의환관계%도덕풍험%개선책략
Information asymmetry%Doctor-patient relationship%Moral hazard%Improvement strategy
医患间信息不对称源于医疗服务的不确定性、信息搜寻的高成本性和患者专业知识的匮乏等原因。医患间信息不对称容易引发医院从自身利益出发损害患者利益的道德风险,也导致患者在医疗市场中的逆向选择,从而无法通过消费者的选择对医院形成有效约束。缓解信息不对称,需要建立信息披露制度、构建医疗服务市场信誉机制,医院也要将信息沟通纳入日常管理。
醫患間信息不對稱源于醫療服務的不確定性、信息搜尋的高成本性和患者專業知識的匱乏等原因。醫患間信息不對稱容易引髮醫院從自身利益齣髮損害患者利益的道德風險,也導緻患者在醫療市場中的逆嚮選擇,從而無法通過消費者的選擇對醫院形成有效約束。緩解信息不對稱,需要建立信息披露製度、構建醫療服務市場信譽機製,醫院也要將信息溝通納入日常管理。
의환간신식불대칭원우의료복무적불학정성、신식수심적고성본성화환자전업지식적궤핍등원인。의환간신식불대칭용역인발의원종자신이익출발손해환자이익적도덕풍험,야도치환자재의료시장중적역향선택,종이무법통과소비자적선택대의원형성유효약속。완해신식불대칭,수요건립신식피로제도、구건의료복무시장신예궤제,의원야요장신식구통납입일상관리。
The information asymmetry between doctors and patients originate from the uncertainty in medical service, high cost of information searching and patients lack professional knowledge etc. The asymmetric information between doctors and patients easi-ly lead to hospital’s moral risk of damaging the interests of patients from their own interests, but also result in adverse selection in the health care market,so it cannot form an effective constraint on hospital by the choice of consumers. To alleviate the information asymmetry, we need to establish information disclosure system, construct the medical service market reputation mechanism, the hospital also will bring information communication into the daily management.