CAJ | 학술논문

生活水平的提升和生活理念的发展，促使人们对健康生活和科学养生有了新的认识，越来越多的人想在有限的业余时间内参与旅游和休闲健身，但目前的旅游项目和体育活动项目无法很好地满足消费者的这些需求。为此，在采用问卷调查和专题访谈深入了解南京绿色体育旅游发展契机和市场需求的同时，结合南京体育场馆和设施、人文景观、自然资源等优势以及绿色体育旅游的相关理论，设计了一种南京绿色体育旅游市场开发方案，并详细分析该方案的实施过程，以促进南京发展绿色体育旅游产业链的形成和发展，丰富南京地区的体育休闲与旅游服务、提高人们的生活质量和健康水平。
생활수평적제승화생활이념적발전，촉사인문대건강생활화과학양생유료신적인식，월래월다적인상재유한적업여시간내삼여여유화휴한건신，단목전적여유항목화체육활동항목무법흔호지만족소비자적저사수구。위차，재채용문권조사화전제방담심입료해남경록색체육여유발전계궤화시장수구적동시，결합남경체육장관화설시、인문경관、자연자원등우세이급록색체육여유적상관이론，설계료일충남경록색체육여유시장개발방안，병상세분석해방안적실시과정，이촉진남경발전록색체육여유산업련적형성화발전，봉부남경지구적체육휴한여여유복무、제고인문적생활질량화건강수평。
The promotion of living standard and the development of the view of life have brought new concepts of scientific health and healthy Living to us.Although increasing people want to take part in tourism,leisure and fitness in their limited spare time, the current tourism and sports projects cannot satisfy the needs of consumers.Therefore,concerning the development opportunities and market demands of Nanjing green sport tourism by the method of questionnaire and interviews, basing on the advantage of sports venues and equipment,cultural landscape,and natural resources in Nanjing and the theories on green sports tourism,we designed a new program on developing green sports tourism market and analyzed the implementation process of this program in detail. This program is designed for promoting the formation and development of green industry chain in sports tourism, enhancing the services of sports leisure and tourism and improving the quality of life and health for people.