CAJ | 학술논문

建立商业模式创新采纳影响因素研究模型，并通过案例调查获取122家服务业企业数据对该模型进行实证分析。研究表明，技术优势、高管支持有利于企业采纳产业模式创新维；资本供给有利于企业采纳企业模式创新维，市场需求则相反；市场需求、高管支持有利于企业采纳收入模式创新维，技术优势、资本供给则相反。
건립상업모식창신채납영향인소연구모형，병통과안례조사획취122가복무업기업수거대해모형진행실증분석。연구표명，기술우세、고관지지유리우기업채납산업모식창신유；자본공급유리우기업채납기업모식창신유，시장수구칙상반；시장수구、고관지지유리우기업채납수입모식창신유，기술우세、자본공급칙상반。
The paper builds the research model of business model innovation adoption and tests it with data from 122 service enterprises empirically .The results show that technology advantage and top management support have positive influence on industry model innovation; capital supply has positive influence on enterprise model innovation , and market demand has negative influence; market demand and top management support have positive influence on revenue model innovation , technology advantage and capital supply have negative influence .