CAJ | 학술논문

随着互联网在我国的逐渐普及，我国的网民数量也随之增长。近年来，在网络新兴事物--微博的兴起与发展下，我国的微博用户也越来越多。微博的迅速发展，使其逐渐成为了人们获取信息的一个重要渠道，由于其在传播方式上具有特殊性，所以也对新闻传播产生了深刻的影响，其挣脱了传统媒体在传播方式、内容等方面的各种束缚。在微博时代下，传统媒体已经无法对信息传播渠道进行垄断，其信息传播优势正逐渐逝去，因此，作为传统媒体，必须紧随微博时代步伐，不断进行自我调整和改变，充分体现传统媒体的优势，以维持媒体行业的生存与发展。
수착호련망재아국적축점보급，아국적망민수량야수지증장。근년래，재망락신흥사물--미박적흥기여발전하，아국적미박용호야월래월다。미박적신속발전，사기축점성위료인문획취신식적일개중요거도，유우기재전파방식상구유특수성，소이야대신문전파산생료심각적영향，기쟁탈료전통매체재전파방식、내용등방면적각충속박。재미박시대하，전통매체이경무법대신식전파거도진행롱단，기신식전파우세정축점서거，인차，작위전통매체，필수긴수미박시대보벌，불단진행자아조정화개변，충분체현전통매체적우세，이유지매체행업적생존여발전。
With the increasing popularity of the Internet in China, China's number of Internet users increases. In recent years, the emerging network of things - the rise and development of micro-Bo, China's microblogging users is also increasing. The rapid development of micro-Bo, it gradually became an important access to information channels, because of its mode of transmission is unique, so it is on the news media have had a profound impact, which broke the traditional media of communication, content other aspects of the various constraints. In the era of micro-Bo, the traditional media has been unable to establish a monopoly on information dissemination channels, its information dissemination advantage is gradually passing away, therefore, as traditional media, microblogging era must follow the pace of ongoing self-adjust and change, fully embodies the traditional media advantage, in order to maintain the survival and development of the media industry.