CAJ | 학술논문

目前，韩国东海天然地奖水由于品牌知名度低，产品价格偏高，提升其在天津市场占有率还有一定难度。总体上，天津高端水市场发育尚不成熟，各品牌销售情况不佳，但天津高收入目标消费者数量可观，对高端水的需求不断增长，消费潜力很大，市场前景非常乐观。韩国东海天然地奖水经营者应该认识到天津高端水市场尚未被充分开发的现状，顺应消费趋势，抓住市场上缺少领导品牌的有利时机，强化品牌推广，努力提升品牌知名度、美誉度，打破国外其他品牌的独占和垄断格局，扩大其市场份额。
목전，한국동해천연지장수유우품패지명도저，산품개격편고，제승기재천진시장점유솔환유일정난도。총체상，천진고단수시장발육상불성숙，각품패소수정황불가，단천진고수입목표소비자수량가관，대고단수적수구불단증장，소비잠력흔대，시장전경비상악관。한국동해천연지장수경영자응해인식도천진고단수시장상미피충분개발적현상，순응소비추세，조주시장상결소령도품패적유리시궤，강화품패추엄，노력제승품패지명도、미예도，타파국외기타품패적독점화롱단격국，확대기시장빈액。
As the brand of Dong Hae Di Jang Soo is less popular and the bottled mineral water prices high now, it is difficult to increase its market share in Tianjin. In general, the market of high-end water is immature in Tianjin, all brands of the water not selling well. However, the market potential is great with an increasing demand of the water by an impressive amount of high-income target consumers in the city. Given that, brand operators of the water shall seize the opportunity to promote the brand by building brand awareness and reputation and expand its market share while breaking the monopoly of other foreign brands.