CAJ | 학술논문

针对零售连锁和网络销售的特点和理论，综合运用关键成功因素法，构建网络销售渠道积极因素结构模型，通过对网络消费的主要群体进行调查考证，使用数据挖掘技术中的因子分析方法，寻找确认对网络销售渠道有积极影响的若干因素，并依此对连锁零售业开拓网络销售渠道提出建议。
침대령수련쇄화망락소수적특점화이론，종합운용관건성공인소법，구건망락소수거도적겁인소결구모형，통과대망락소비적주요군체진행조사고증，사용수거알굴기술중적인자분석방법，심조학인대망락소수거도유적겁영향적약간인소，병의차대련쇄령수업개탁망락소수거도제출건의。
Integrated the retail chains and online sales’ theoretical characteristics,using the critical success factor method to build a network marketing channel positive factor structure model,it is a real study with the network of major groups to investigate consumer research,which has used the factor analysis method of data mining techniques,to find out positive impact factors of the network sales channels.It is a pioneering real study of the retail network sales channels and advises beneficial recommendations.