CAJ | 학술논문

知识经济已经成为一种全新的社会经济形态，对社会生产、生活有着深远的影响。知识经济以知识为基础，并逐渐取代了能源和资本成为社会生活中的一个重要生产要素。知识经济的特征很大程度上决定了市场营销观念。因此，我们应该从对知识资源的开发和利用出发，分析时代特征，转变观念，采取有效措施，增强快速反应能力，积极应对挑战。
지식경제이경성위일충전신적사회경제형태，대사회생산、생활유착심원적영향。지식경제이지식위기출，병축점취대료능원화자본성위사회생활중적일개중요생산요소。지식경제적특정흔대정도상결정료시장영소관념。인차，아문응해종대지식자원적개발화이용출발，분석시대특정，전변관념，채취유효조시，증강쾌속반응능력，적겁응대도전。
Nowadays knowledge economy has become a new social economic formation,which has a deep influence on social production and life. Based on knowledge,knowledge economy has gradually replaced energy and capital,become an essential pro-ductive factor. To some extent,knowledge economy features decide the marketing concept. Thus,from the perspective of develop-ment and utilization of knowledge resources,we should analyze the time feature,change perception,take effective actions,improve the quick response ability,and respond actively to the challenges.