CAJ | 학술논문

电子商务的迅猛发展，使得人们通过电脑和手机等通讯设备可以随时随地查看目标旅游景点相关信息，并在网上完成一系列交易。这一消费习惯的转变，使得传统旅游公司必须将线下推广转为线上推广。淘宝作为中国线上交易最为频繁的电子商务平台，为传统旅游企业的电子商务发展提供了可靠的保障。本文试图以淘宝古运河店铺的建立与营销为基础，探索如何通过电子商务模式抢占潜在的客户，提高公司的营销竞争力。
전자상무적신맹발전，사득인문통과전뇌화수궤등통신설비가이수시수지사간목표여유경점상관신식，병재망상완성일계렬교역。저일소비습관적전변，사득전통여유공사필수장선하추엄전위선상추엄。도보작위중국선상교역최위빈번적전자상무평태，위전통여유기업적전자상무발전제공료가고적보장。본문시도이도보고운하점포적건립여영소위기출，탐색여하통과전자상무모식창점잠재적객호，제고공사적영소경쟁력。
The rapid development of electronic commerce helps people know the related information in tourist attractions and using computers and mobiles,and pays in the Internet. Therefore,travel agency should transform marketing from of-fline promotion to online marketing. Taobao,one of the biggest e-commerce online transactions in China,provides a guarantee for its electronic commerce development. This article attempts to analyze Taobao shop’s marketing mode in the ancient canal,develops potential customers by electronic commerce mode,and increases competitive ability.