CAJ | 학술논문

强势品牌对提高顾客心理满足与体验，形成品牌忠诚有重要作用。苹果公司通过开发人性化的时尚创新产品，引领着时尚潮流；通过在产品、性能、UI（操作系统）、渠道等方面的差异化；通过运用恰当的营销手段和策略：采取上市前的创新饥饿式营销策略、病毒式网络营销和体验营销相结合的策略，所有这些有效的构建强势品牌的措施，值得中国企业学习。
강세품패대제고고객심리만족여체험，형성품패충성유중요작용。평과공사통과개발인성화적시상창신산품，인령착시상조류；통과재산품、성능、UI（조작계통）、거도등방면적차이화；통과운용흡당적영소수단화책략：채취상시전적창신기아식영소책략、병독식망락영소화체험영소상결합적책략，소유저사유효적구건강세품패적조시，치득중국기업학습。
Strong brand gives customer a sense of satisfaction,and is vital to the formation of brand loyalty. Apple Inc. develops humanized fashion products and leads the fashion trends. Chinese enterprises can learn experience from Apple Inc. on how to build strong brand,including product,performance,UI( operating system),channel differentiation,and a proper marketing strategy such as hunger marketing,viral network marketing and experience marketing.