CAJ | 학술논문

近年来，阜城县西瓜产业不断发展壮大，漫河西瓜品牌建设在取得一定成绩的同时仍存在不少问题。建议采取“母子品牌”发展策略，构建“三维联动、协力推进”的母子双品牌管理模式，推进漫河西瓜产业品牌化，实现漫河西瓜向更高层次的品牌化方向快速发展。
근년래，부성현서과산업불단발전장대，만하서과품패건설재취득일정성적적동시잉존재불소문제。건의채취“모자품패”발전책략，구건“삼유련동、협력추진”적모자쌍품패관리모식，추진만하서과산업품패화，실현만하서과향경고층차적품패화방향쾌속발전。
In recent years, watermelon industry in Fucheng County is developing gradually and strongly , the brand construction of Manhe watermelon still exist many problems in obtaining certain result at the same time.It suggested that taking the development strategy of mother -child brand , building mother-child dual brand manage-ment mode could achieve the rapid development of Manhe watermelon to the brand orientation of higher levels.