农业科技传播能力建设研究
농업과기전파능력건설연구
Study on Communication Ability Constructing of Agricultural Science and Technology
  • 万方数据
    长江蔬菜 장강소채
    JOURNAL OF CHANGJIANG VEGETABLES
    2013年 14期 73-77 ,共5页

    周平%汪志红%杜凤珍%俞涛%刘屏%蔡定军%毛勤%黄鹏%高云飞

    주평%왕지홍%두봉진%유도%류병%채정군%모근%황붕%고운비

    农业科技%传播能力%建设 農業科技%傳播能力%建設
    농업과기%전파능력%건설
    Agricultural science and technology%Communication ability%Construction
    运用传播学原理，对科技传播过程中传播者、传播媒介和受传者之间的关系进行了研究，从多个层面分析了影响农业科技传播效率和效果的制约因素，提出了加强农业科技传播能力建设的对策和建议。
    운용전파학원리，대과기전파과정중전파자、전파매개화수전자지간적관계진행료연구，종다개층면분석료영향농업과기전파효솔화효과적제약인소，제출료가강농업과기전파능력건설적대책화건의。
    Using the basic theories of mass communication, this paper discussed the relationships among communicators, media and audiences during the communication process of science and technology, and analyzed factors that restricted the communication efficiency and results of agricultural science and technology, in addition, the paper put forward related countermeasures to strengthen the construction of communication ability of agricultural science and technology.
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