CAJ | 학술논문

随着基于互联网的社会媒体及其应用的迅速发展，互联网用户的“关注”对建立在其基础上的“虚拟经济”具有越来越重要的意义，通过把人看作是传播的内容，把信息资源看作是对象，互联网可以被看作是一个人类关注力在信息资源之间分配和流动的网络．利用搜集和分析互联网用户行为的数据，构建了基于互联网的关注力转移网络，给出了一个描述互联网用户关注力的动力学模型．实验结果表明，相比Web 1．0站点而言，Web 2．0站点更受关注，网站的关注力增长小于流量增长，存在着“规模不经济”的现象，相比搜索引擎和广告联盟，广告网络和垂直网络更受关注．
수착기우호련망적사회매체급기응용적신속발전，호련망용호적“관주”대건립재기기출상적“허의경제”구유월래월중요적의의，통과파인간작시전파적내용，파신식자원간작시대상，호련망가이피간작시일개인류관주력재신식자원지간분배화류동적망락．이용수집화분석호련망용호행위적수거，구건료기우호련망적관주력전이망락，급출료일개묘술호련망용호관주력적동역학모형．실험결과표명，상비Web 1．0참점이언，Web 2．0참점경수관주，망참적관주력증장소우류량증장，존재착“규모불경제”적현상，상비수색인경화엄고련맹，엄고망락화수직망락경수관주．
With rapid development of Internet-based social media and their applications, Internet users’ attention has more and more important significance to a fictitious economy. In this paper, users are regarded as content con-veyed in Internet while information resources are regarded as targets. Along this line, Internet is regarded as a net that distributes people’ s attention stream among information resources. By collecting and analyzing the behavior da-ta of Internet users, this paper demonstrates a flow network of transporting attention and gives a dynamic model de-scribing Internet users’ attention. The experimental results show that, Web2. 0 attracts more attention than the Web1.0 Website. The results of this paper also demonstrate that growth of attention to the website is slower than growth of traffic, and thereby creating a"diseconomies of scale" phenomenon. We were able to demonstrate that ad network and vertical niche attract more attention than search engine and affiliate network.