CAJ | 학술논문

采用眼动记录技术和主观评定法，分析了被试在评估手表的不同形状（方形、圆形）、不同颜色（黑色、白色）和不同区域（背景区域、刻度区域、外壳区域）时的眼动特征，结果发现：（1）被试对手表的背景区域注视时间和注视次数显著高于刻度区域和外壳区域，即对手表的外观来说，被试最关注的是手表的背景区域；（2）被试对方形手表的注视时间和注视次数显著高于圆形手表，即相对圆形手表，被试更喜欢方形手表；（3）被试对黑色和银白色手表的注视时间和注视次数均没有显著差异；（4）不同形状、颜色的手表和手表的不同区域在注视时间和注视次数上交互作用差异均不显著。
채용안동기록기술화주관평정법，분석료피시재평고수표적불동형상（방형、원형）、불동안색（흑색、백색）화불동구역（배경구역、각도구역、외각구역）시적안동특정，결과발현：（1）피시대수표적배경구역주시시간화주시차수현저고우각도구역화외각구역，즉대수표적외관래설，피시최관주적시수표적배경구역；（2）피시대방형수표적주시시간화주시차수현저고우원형수표，즉상대원형수표，피시경희환방형수표；（3）피시대흑색화은백색수표적주시시간화주시차수균몰유현저차이；（4）불동형상、안색적수표화수표적불동구역재주시시간화주시차수상교호작용차이균불현저。
This research adopted the means of eye movement recording technique and subjective assessment to survey 20 subjects’ eye movement characteristics when evaluating the square and round shape, black and white color, and background, scale as well as shell areas of watches. The results showed that:1) subjects significantly spend more time and times looking at the background of a watch than at the scale and the shell, namely, subjects are concerned most about the background;2) subjects significantly prefer the square shape to the round;3) no significant differences exist in noting the black and the silver white watch in terms of subjects’ fixation time and times;4) no significant interactions appear in looking at the shape, color and region of a watch.