CAJ | 학술논문

企业为了了解产品的市场占有率，预测新产品的市场接受度，掌握用户对产品的欢迎程度等，需要经过大量的市场调查。市场调查是企业了解、分析市场最常用的手段，但是目前还没有企业将应用样本的比率作为市场调查分析的经济变量，其实企业可以利用比率的分析结果为企业的发展战略制定相应的财务管理方案和营销计划。
기업위료료해산품적시장점유솔，예측신산품적시장접수도，장악용호대산품적환영정도등，수요경과대량적시장조사。시장조사시기업료해、분석시장최상용적수단，단시목전환몰유기업장응용양본적비솔작위시장조사분석적경제변량，기실기업가이이용비솔적분석결과위기업적발전전략제정상응적재무관리방안화영소계화。
In order to understand the product market share, predict the market acceptance of new products, grasp the user of the product popularity and so on , the enterprises need make extensive market research . Marketing research is one of the most commonly used methods for the enterprises to understand and analyze the market.However, at present, there is no enterprise applying samples ratio as the economic variables of market survey.In fact, the enterprises can use ratio analysis to formulate the corresponding financial manage-ment plan and marketing plan for the business development strategy .This article concentrates on how the en-terprise use the sample ratio for hypothesis testing and interval estimation , and make the most favorable deci-sion for the enterprise on the basis of market research .