CAJ | 학술논문

中职生自控能力弱，学习基础差，上课不专心，普遍存在厌学情绪，从而影响了教学实施的有效性；把推销学中的AIDA模式引入到中职数学课堂的教学中，通过吸引注意、诱发兴趣、激发欲望、促成顾客购买商品这一系列行为移植到教学中，培养学生自主学习意识，实现数学课堂教学有效性的最大提高。
중직생자공능력약，학습기출차，상과불전심，보편존재염학정서，종이영향료교학실시적유효성；파추소학중적AIDA모식인입도중직수학과당적교학중，통과흡인주의、유발흥취、격발욕망、촉성고객구매상품저일계렬행위이식도교학중，배양학생자주학습의식，실현수학과당교학유효성적최대제고。
Introducing the AIDA mode which is practiced in the sales strategies to the mathematics teaching in vocational schools may increase the efficiency of classroom teaching . The interestingness of AIDA may help to overcome the secondary vocational school students'weariness in their study and draw their concentration to the new experience in the process of learning . AIDA is helpful in arousing the students'desire , holding their attention , enticing them to the subject of learning , and thus developing their independent learning .