CAJ | 학술논문

我国对外文化贸易具有明显的顺差，但是，从文化产品与服务的进出口结构来看，情况并不乐观。出口的文化产品大部分为依赖我国廉价劳动力资源成本优势的“硬件产品”，而属于内容创意产业的“软件产品”则比例不高。即便是实现贸易顺差的动画产业，其出口的大部分产品也仅集中于欧美以外的非主流市场。为强化上海国家对外文化贸易基地的功能，促进我国“文化走出去”，增加内容创意产品在出口中的比例，应从组织保障和促进重点建设两个方面来推动上海对外文化贸易事业的发展。
아국대외문화무역구유명현적순차，단시，종문화산품여복무적진출구결구래간，정황병불악관。출구적문화산품대부분위의뢰아국렴개노동력자원성본우세적“경건산품”，이속우내용창의산업적“연건산품”칙비례불고。즉편시실현무역순차적동화산업，기출구적대부분산품야부집중우구미이외적비주류시장。위강화상해국가대외문화무역기지적공능，촉진아국“문화주출거”，증가내용창의산품재출구중적비례，응종조직보장화촉진중점건설량개방면래추동상해대외문화무역사업적발전。
Although surplus exists on national foreign cultural trade,the situation is not optimistic from the import and export structure of cultural goods and services.Most of export cultural products are“hardware”which rely on the advantage of cheap labor cost and the proportion of“software products”belonged to content creative industries is not especially high.Even animation industry which realizes trade surplus exports products mostly to non-mainstream markets which Europe and America are not included.Appropriate countermeasures are put forward to strengthen functions of Shanghai national foreign cultural trade base,promote national“culture goes out”and raise proportion of content creative products in export products.