哈尔滨学院学报
哈爾濱學院學報
합이빈학원학보
JOURNAL OF HARBIN UNIVERSITY
2014年
4期
36-40
,共5页
IPA分析法%顾客评价%旅游实验室
IPA分析法%顧客評價%旅遊實驗室
IPA분석법%고객평개%여유실험실
IPA Analysis%Customer Satisfaction Degree%experimental restaurant
现有对旅游实验室的研究主要集中于实验室建设和实验教学方面,对实验室的经营绩效研究较少。文章以华侨大学旅游实验餐厅为研究对象,通过问卷设计和实地调查,运用重要性-表现性分析方法( IPA分析法),对影响实验餐厅顾客满意度的23个指标进行讨论。研究发现:实验餐厅在环境卫生、服务质量上的实际表现能够得到顾客的肯定;顾客对餐饮产品的品质满意度不高;在餐厅的基本概况和附加服务方面,顾客的重视程度不高,满意度也一般。
現有對旅遊實驗室的研究主要集中于實驗室建設和實驗教學方麵,對實驗室的經營績效研究較少。文章以華僑大學旅遊實驗餐廳為研究對象,通過問捲設計和實地調查,運用重要性-錶現性分析方法( IPA分析法),對影響實驗餐廳顧客滿意度的23箇指標進行討論。研究髮現:實驗餐廳在環境衛生、服務質量上的實際錶現能夠得到顧客的肯定;顧客對餐飲產品的品質滿意度不高;在餐廳的基本概況和附加服務方麵,顧客的重視程度不高,滿意度也一般。
현유대여유실험실적연구주요집중우실험실건설화실험교학방면,대실험실적경영적효연구교소。문장이화교대학여유실험찬청위연구대상,통과문권설계화실지조사,운용중요성-표현성분석방법( IPA분석법),대영향실험찬청고객만의도적23개지표진행토론。연구발현:실험찬청재배경위생、복무질량상적실제표현능구득도고객적긍정;고객대찬음산품적품질만의도불고;재찬청적기본개황화부가복무방면,고객적중시정도불고,만의도야일반。
The existing research about tourism laboratory mainly focused on the laboratory construction and experiment teaching,while the research on business performance of the labora -tory is inadequate .Taking the Huaqiao University theme experimental restaurant as an example , the author adopts questionnaire ,field survey and importance-performance analysis to evaluate the 23 indexes of factors affecting Customer Satisfaction Degree .The result suggests that the ac-tual performance of restaurant ’ s environmental health and service quality could gain approval from customers;while when it comes to the quality of catering products ,consumers are not high-ly satisfied;as to basic conditions of the restaurant and additional services ,customers don ’t pay much attention to it ,and the satisfaction is in a moderate level .