科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2013年
27期
105-105,107
,共2页
校企联合%体育场馆%市场化研究
校企聯閤%體育場館%市場化研究
교기연합%체육장관%시장화연구
school-enterprise cooperation%gymnasium%marketing research
高校和体育娱乐企业在高校体育场馆市场化开发中具有各自天然的优势资源，也有各自不同的利益需求，二者在这两个方面都存在良好的优势互补和需求互相实现的契机。校企联合共同开发高校体育场馆资源既符合国家政策和社会需求，又能实现企业和高校在经济、社会效益方面的需求，具有可行性。
高校和體育娛樂企業在高校體育場館市場化開髮中具有各自天然的優勢資源，也有各自不同的利益需求，二者在這兩箇方麵都存在良好的優勢互補和需求互相實現的契機。校企聯閤共同開髮高校體育場館資源既符閤國傢政策和社會需求，又能實現企業和高校在經濟、社會效益方麵的需求，具有可行性。
고교화체육오악기업재고교체육장관시장화개발중구유각자천연적우세자원，야유각자불동적이익수구，이자재저량개방면도존재량호적우세호보화수구호상실현적계궤。교기연합공동개발고교체육장관자원기부합국가정책화사회수구，우능실현기업화고교재경제、사회효익방면적수구，구유가행성。
Universities and sports entertainment companies have their natural advantageous resources in the development of mar-ket-oriented college stadiums, and they also have different inter-ests and needs, but they can both realize their advantages in the development. College-enterprise joint development of gymnasi-ums is not only in line with national policy and social needs, but also can realize companies and universities' economic and social needs, so it is feasible.
