湛江师范学院学报
湛江師範學院學報
담강사범학원학보
JOURNAL OF ZHANJIANG NORMAL COLLEGE
2014年
2期
169-173
,共5页
南国书香节%品牌%读者活动%宣传推广
南國書香節%品牌%讀者活動%宣傳推廣
남국서향절%품패%독자활동%선전추엄
South China Book Festival%brand%activities for reader%promotional events
“南国书香节”是广东文化品牌项目之一,2012年的“南国书香节”规模空前,影响巨大。“南国书香节”品牌活动具有定位准确、注重品牌形象塑造和品牌宣传推广等特色,这为我国图书馆界打造品牌读者活动提供了有意义的借鉴与启示。
“南國書香節”是廣東文化品牌項目之一,2012年的“南國書香節”規模空前,影響巨大。“南國書香節”品牌活動具有定位準確、註重品牌形象塑造和品牌宣傳推廣等特色,這為我國圖書館界打造品牌讀者活動提供瞭有意義的藉鑒與啟示。
“남국서향절”시엄동문화품패항목지일,2012년적“남국서향절”규모공전,영향거대。“남국서향절”품패활동구유정위준학、주중품패형상소조화품패선전추엄등특색,저위아국도서관계타조품패독자활동제공료유의의적차감여계시。
"Southland Book Festival"is one of the culture brand proj ect of Guangdong.Based on the 2012"Southland Book Festival"of Guangdong Province as the case,it is analyzed the brand promotion, accurate orientation,brand image in order to provide some useful references and inspirations for the librar-ies of our country to make brand activities of readers.