CAJ | 학술논문

基于248份网上问卷调查数据和Couchsurfing.org网站公布的数据，应用描述性分析法和比较分析法，本文阐释了“沙发客”这一个性化旅游群体的典型特征。分析结果表明“沙发客”是一种全新的旅游方式，每一位“沙发客”均有可能担任“Surfer”或“Host”的角色，“沙发客”数量的迅速增长在很大程度上依赖口碑效应的推动；“沙发客”具有许多共同的旅游偏好特征，“沙发客”群体之间主要依赖Couchsurfing.org上的“他人评价”和“个人信息资料”平台，建立起相互信任、互惠互利的友好关系，这为陌生人之间构建文化融合与和平相处的社区提供了一个良好范式。
기우248빈망상문권조사수거화Couchsurfing.org망참공포적수거，응용묘술성분석법화비교분석법，본문천석료“사발객”저일개성화여유군체적전형특정。분석결과표명“사발객”시일충전신적여유방식，매일위“사발객”균유가능담임“Surfer”혹“Host”적각색，“사발객”수량적신속증장재흔대정도상의뢰구비효응적추동；“사발객”구유허다공동적여유편호특정，“사발객”군체지간주요의뢰Couchsurfing.org상적“타인평개”화“개인신식자료”평태，건립기상호신임、호혜호리적우호관계，저위맥생인지간구건문화융합여화평상처적사구제공료일개량호범식。
On the basis of 248 online questionnaires and statistics disclosed on coucsurfing .org, the typical characteris-tics of personalized travelers featured as Couchsurfers are analyzed in this paper by applying both descriptive and compar -ative analysis method .The results can be shown as follows:as a novel traveling mode , Couchsurfing makes it highly flex-ible for members to change the roles between host and surfer; the rapid growth of Couchsurfing membership is attributed to positive word-of-mouth effect;Couchsurfers′preferences share similarities;by an evaluation mechanism focusing on“references” and “profile”, Couchsurfing provides a platform to build mutual trust and share benefits between hosts and surfers and it also provides a paradigm for strange people from all over the world to build a friendly and multi -cultural community .