纺织导报
紡織導報
방직도보
CHINA TEXTILE LEADER
2013年
9期
107-109
,共3页
城市女性%问卷调查%塑形内衣%消费%产品策略
城市女性%問捲調查%塑形內衣%消費%產品策略
성시녀성%문권조사%소형내의%소비%산품책략
city women%questionnaire survey%shaping underwear%consumption%product strategy
本文主要采用问卷调查对苏南四城市女性塑形内衣的消费特征及消费需求进行了研究。获得了如下结论：塑形内衣的消费需求主要由4个因子构成，即功能因子、质量因子、外观因子、形象因子，并据此提出了塑形内衣开发与销售的几点策略，即提高其舒适性与功能性，明确不同年龄段女性的设计风格与理念，提高产品性价比，加强塑形内衣的品牌建设，提高销售服务质量。
本文主要採用問捲調查對囌南四城市女性塑形內衣的消費特徵及消費需求進行瞭研究。穫得瞭如下結論：塑形內衣的消費需求主要由4箇因子構成，即功能因子、質量因子、外觀因子、形象因子，併據此提齣瞭塑形內衣開髮與銷售的幾點策略，即提高其舒適性與功能性，明確不同年齡段女性的設計風格與理唸，提高產品性價比，加彊塑形內衣的品牌建設，提高銷售服務質量。
본문주요채용문권조사대소남사성시녀성소형내의적소비특정급소비수구진행료연구。획득료여하결론：소형내의적소비수구주요유4개인자구성，즉공능인자、질량인자、외관인자、형상인자，병거차제출료소형내의개발여소수적궤점책략，즉제고기서괄성여공능성，명학불동년령단녀성적설계풍격여이념，제고산품성개비，가강소형내의적품패건설，제고소수복무질량。
The consumption feature and demand of women from four cities in south Jiangsu were studied through questionnaire survey. Some conclusions were obtained. The consumption demands of shaping underwear included four factors:functional factor, quality factor, appearance factor and performance factor. Several strategies about the development and sale of shaping underwear were proposed based on the above conclusion, such as improving the comfort and the functionality, determining the design style and idea, enhancing products cost performance and improving the quality of service.
