CAJ | 학술논문

采用问卷调查的方法，针对浙江省科学技术协会所属科技期刊的数字化品牌建设的相关要素，如编辑人才队伍、数字化出版现状、品牌形象建设及经营等进行了调查分析，并对其数字化品牌建设现状存在的问题进行了分析，进而对浙江省科学技术协会在期刊数字化品牌建设过程中的作用及对策进行探讨。
채용문권조사적방법，침대절강성과학기술협회소속과기기간적수자화품패건설적상관요소，여편집인재대오、수자화출판현상、품패형상건설급경영등진행료조사분석，병대기수자화품패건설현상존재적문제진행료분석，진이대절강성과학기술협회재기간수자화품패건설과정중적작용급대책진행탐토。
Using the method of questionnaire survey, the current status of setting up a good image of digitalization for sci-tech journals sponsored by Zhejiang Association for Science and Technology, such as editors personnel, status of digital publishing, construction and management of brand image etc, were investigated; meanwhile, the existing problems in the setting up image of digitalization were analyzed. Moreover, we explored the role of Zhejiang Association for Science and Technology in the process of setting up images of digitalization for journals, as well as the corresponding countermeasure.