CAJ | 학술논문

为了从根本上解决农产品安全问题，近年来我国政府及相关企业纷纷将追溯体系运用到农产品质量安全领域。但从目前的形势来看全面推进这一体系仍存在一定的困难，其中最大的障碍就在于分散的农户对追溯体系建设的参与意愿不强。本文从农产品供应链角度出发，针对目前农户参与农产品供应链追溯体系建设的意愿不强这一现状，从供应链内外部分析产生这一现状的原因，最后从政府、供应链管理角度，为激励农户参与建设，进一步完善农产品质量安全追溯体系，提升农产品供应链竞争力提出一系列对策。
위료종근본상해결농산품안전문제，근년래아국정부급상관기업분분장추소체계운용도농산품질량안전영역。단종목전적형세래간전면추진저일체계잉존재일정적곤난，기중최대적장애취재우분산적농호대추소체계건설적삼여의원불강。본문종농산품공응련각도출발，침대목전농호삼여농산품공응련추소체계건설적의원불강저일현상，종공응련내외부분석산생저일현상적원인，최후종정부、공응련관리각도，위격려농호삼여건설，진일보완선농산품질량안전추소체계，제승농산품공응련경쟁력제출일계렬대책。
In recent years, in order to solve radically the safety problem of agricultural products, China government and the related enterprises have applied traceability system to the quality safety field of agricultural products. But it still is certain difficult to promote the system in the present state of affairs, and the biggest obstacle is that participation's enthusiasm of farmers in construction the traceability system is not strong. In the paper, from the view of the agricultural supply chain, the author analyse the reason why participation's enthusiasm of farmers in construction the traceability system is not strong from inside and outside the supply chain, finally the author puts forward a series of countermeasures to encourage farmers to participate in the construction traceability system, further improve the traceability system, and enhance the competitiveness of agricultural products supply chain.