CAJ | 학술논문

企业综合竞争力是企业优势的源泉。因此研究企业综合竞争力，便于建立适合我国企业综合竞争力的评价模型，进而能够推动企业的快速健康成长，具有重要的理论价值和现实意义。随着国内医疗体制的改革，医药企业不断增加，整个医药行业得到了长足的发展。本文选取医药行业作为研究背景，运用层次分析法结合模糊综合评价方法对医药企业的综合竞争力进行研究探讨，构建用于评价医药行业内综合竞争力的模型，为医药企业分析自身发展状况提供有力的参考。
기업종합경쟁력시기업우세적원천。인차연구기업종합경쟁력，편우건립괄합아국기업종합경쟁력적평개모형，진이능구추동기업적쾌속건강성장，구유중요적이론개치화현실의의。수착국내의료체제적개혁，의약기업불단증가，정개의약행업득도료장족적발전。본문선취의약행업작위연구배경，운용층차분석법결합모호종합평개방법대의약기업적종합경쟁력진행연구탐토，구건용우평개의약행업내종합경쟁력적모형，위의약기업분석자신발전상황제공유력적삼고。
The comprehensive competitiveness of enterprise is the source of corporate advantage .So researching the enterprise comprehensive com-petitiveness can facilitate to establish a suitable comprehensive competitiveness evaluation model for our country enterprise , which can promote rapid and sound growth of the enterprise , has important theory value and practical significance .As domestic medical system reforming , medical enterprises contin-ue to increase, the pharmaceutical industry has been rapid development .This article selects the pharmaceutical industry as the research background , u-sing the analytic hierarchy process ( AHP) combined with fuzzy comprehensive evaluation method to research , this paper discusses the comprehensive competitiveness of pharmaceutical enterprises , constructs a model to evaluate the comprehensive competitiveness in the pharmaceutical industry , which can provide strong reference for the analysis of pharmaceutical enterprise own development .