CAJ | 학술논문

本文从话语分析的角度解构一则英文平面广告，以此探析英文广告如何通过建构作者和读者身份及二者亲密的私人关系来实现广告的劝诱力。以此帮助消费者深入理解广告，理性消费；方便外贸企业为外销产品(含服务)打造更有力的促销“武器”。
본문종화어분석적각도해구일칙영문평면엄고，이차탐석영문엄고여하통과건구작자화독자신빈급이자친밀적사인관계래실현엄고적권유력。이차방조소비자심입리해엄고，이성소비；방편외무기업위외소산품(함복무)타조경유력적촉소“무기”。
In this paper, from the perspective of discourse analysis to interpret English advertisement, in order of English advertising how to construct the writer and the reader’s identity and close personal relationship to realize the persuasive of advertising. To help consumers understand the advertising, rational consumption;to facilitate foreign trade enterprises to export products (including services) to create a more powerful promotion"weapons".