科技管理研究
科技管理研究
과기관리연구
SCIENCE AND TECHNOLOGY MANAGEMENT RESEARCH
2013年
15期
231-234,250
,共5页
旅游管理%低碳管理%最优尺度回归分析%饭店企业
旅遊管理%低碳管理%最優呎度迴歸分析%飯店企業
여유관리%저탄관리%최우척도회귀분석%반점기업
tourism management%low carbon management%optimal scaling regression%hotel
以旅游饭店为例，基于政府行为、利益相关者行为、社会规范、宣传媒体四大因素与饭店低碳行为的关系，运用问卷调查方法，对辽宁省旅游饭店112个样本数据进行最优尺度回归分析，发现旅游饭店低碳行为与政府行为、利益相关者行为、社会规范、宣传媒体因素显著相关，证实了旅游企业外部因素与低碳行为的相关关系，并探讨了模型结果的政策性含义。
以旅遊飯店為例，基于政府行為、利益相關者行為、社會規範、宣傳媒體四大因素與飯店低碳行為的關繫，運用問捲調查方法，對遼寧省旅遊飯店112箇樣本數據進行最優呎度迴歸分析，髮現旅遊飯店低碳行為與政府行為、利益相關者行為、社會規範、宣傳媒體因素顯著相關，證實瞭旅遊企業外部因素與低碳行為的相關關繫，併探討瞭模型結果的政策性含義。
이여유반점위례，기우정부행위、이익상관자행위、사회규범、선전매체사대인소여반점저탄행위적관계，운용문권조사방법，대요녕성여유반점112개양본수거진행최우척도회귀분석，발현여유반점저탄행위여정부행위、이익상관자행위、사회규범、선전매체인소현저상관，증실료여유기업외부인소여저탄행위적상관관계，병탐토료모형결과적정책성함의。
This paper addresses the social factors that influence the management of low -carbon management practices in hotels.Empirical evidence supporting this investigation is gathered from the hotel in LiaoLing province .Then factor analy-sis and nonlinear optimal scaling regression analysis are conducted , using the result from the survey of 112 star hotels and specialist research .Our results find support for the notion that policy regulation , stakeholders environmental pressures , so-cial norms, and media exert an influence on the degree of implementation of low -carbon management practices by hotel firms.Moreover, it is confirmed that there is a positive relationship between social influence and hotel low -carbon per-formance.Finally, the effect mechanism of various factors is analyzed as well .
