CAJ | 학술논문

基于127个中国企业战略联盟样本探讨中国情境下非产权联盟中的联盟治理方式和联盟绩效的关系。实证结果表明：非产权联盟中，契约治理和关系治理均与联盟绩效存在显著的正相关关系，并且关系治理对联盟绩效的积极作用显著大于契约治理对联盟绩效的积极作用。此外，区域因素在联盟治理和联盟绩效关系中存在调节作用，具体表现为与同区域联盟相比，跨区域联盟的关系治理与联盟绩效之间具有显著更强的正相关关系。
기우127개중국기업전략련맹양본탐토중국정경하비산권련맹중적련맹치리방식화련맹적효적관계。실증결과표명：비산권련맹중，계약치리화관계치리균여련맹적효존재현저적정상관관계，병차관계치리대련맹적효적적겁작용현저대우계약치리대련맹적효적적겁작용。차외，구역인소재련맹치리화련맹적효관계중존재조절작용，구체표현위여동구역련맹상비，과구역련맹적관계치리여련맹적효지간구유현저경강적정상관관계。
Based on a sample of 127 strategic alliances in China , this paper did an empirical research on the relationship between alliance governance and alliance performance in non -equity alliances .The results show that both contract govern-ance and relation governance have significantly positive effects on alliance performance .Moreover , relation governance has stronger influence than contract governance on alliance performance .Besides, compared to the alliances in the same re-gion, there is more significantly positive relationship between relation governance and alliance performance in cross -region alliances .