CAJ | 학술논문

从社会决定论考察新媒体，新媒介技术的介入将使人类的社会生活出现极大变化。新媒体实现了前所未有的互动性，其本质特征是技术上的数字化、传播上的互动性。正是这种互动性所赋予的瓦解力量，人们终于能以自身主体身份参与互动，受众的主体身份逐渐明确起来。新媒介的互动特性不仅构建受众的自我主体性身份，更使受众的自我主体身份构建转向他者主体性。
종사회결정론고찰신매체，신매개기술적개입장사인류적사회생활출현겁대변화。신매체실현료전소미유적호동성，기본질특정시기술상적수자화、전파상적호동성。정시저충호동성소부여적와해역량，인문종우능이자신주체신빈삼여호동，수음적주체신빈축점명학기래。신매개적호동특성불부구건수음적자아주체성신빈，경사수음적자아주체신빈구건전향타자주체성。
According to technological determinism,the involvement of new media will enable the social life of human beings present a great change. New media achieves an unprecedented level of interactivity whose essential character is digital technology and interactive dissemination. It is with the help of the power provided by interaction, that people are finally able to participate in interactive actions with subjectivity status, and the self subjectivity of the audience is gradually apparent. The interactive features of the new media not only build the audiences’ self identity but also make it turn to the otherness.