CAJ | 학술논문

科技进步使得舆论的形成不再依赖于传统主流媒体。在经济社会快速发展的今天，体育已经成为社会生活中舆论较为集中的领域。体育舆论的形成原因很复杂，其形成过程经历潜伏、形成、蔓延及衰退阶段，在不同发展阶段表现出不同的表达形式和特点。针对这些特点可以使用及时准确的讯息、发挥正面外显式体育舆论示范作用等策略进行有效的引导。
과기진보사득여론적형성불재의뢰우전통주류매체。재경제사회쾌속발전적금천，체육이경성위사회생활중여론교위집중적영역。체육여론적형성원인흔복잡，기형성과정경력잠복、형성、만연급쇠퇴계단，재불동발전계단표현출불동적표체형식화특점。침대저사특점가이사용급시준학적신식、발휘정면외현식체육여론시범작용등책략진행유효적인도。
Technological advancement makes the formation of public opinions no longer dependent to traditional mainstream media. Today when economic society is developing rapidly, sport has become an area in social life fo-cused intensively on by public opinions. Causes for the formation of sports public opinions are complicated;their formation course goes though incubating stage, forming stage, spreading stage and fading stage;different forms and characteristics of expression are shown at different stages of development. Based on these characteristics, we can effectively guide sports public opinions by using strategies such as providing timely and accurate information, ex-erting the demonstrating functions of positive, explicit sports public opinions.