消费者对HACCP认证食用油的支付意愿及其影响因素研究--以天津市消费者为例
소비자대HACCP인증식용유적지부의원급기영향인소연구--이천진시소비자위례
Study on Consumers’ Willingness to Pay for HACCP Certified Edible Oil and the Influence Factors--CitingConsumersinTianjinasanexample
  • 万方数据
    标准科学 표준과학
    STANDARD SCIENCE
    2013年 8期 44-47 ,共4页

    尹贝娜%何桢

    윤패나%하정

    HACCP认证%支付意愿%食用油%假象价值评估法%Logistic回归 HACCP認證%支付意願%食用油%假象價值評估法%Logistic迴歸
    HACCP인증%지부의원%식용유%가상개치평고법%Logistic회귀
    HACCP%willingness to pay%edible oil%contingent valuation%logistic regression
    本文研究了消费者是否愿意为通过HACCP认证的食用油支付额外价格及影响支付意愿的因素。通过问卷调查，采用Logistic回归模型分析最终得出了消费者的支付意愿及关键影响因素。
    본문연구료소비자시부원의위통과HACCP인증적식용유지부액외개격급영향지부의원적인소。통과문권조사，채용Logistic회귀모형분석최종득출료소비자적지부의원급관건영향인소。
    This paper aims at investigating the consumers’ willingness to pay (WTP) for the HACCP certified edible oil and the influence factors. According to the questionnaire, and the analysis based on the logistic regression model comes to present the WTP and the key factors.
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