物流工程与管理
物流工程與管理
물류공정여관리
LOGISTICS ENGINEERING AND MANAGEMENT
2013年
9期
192-193
,共2页
影视旅游%品牌打造%策略
影視旅遊%品牌打造%策略
영시여유%품패타조%책략
film and television tourism industry%brand-building%strategy
江西地处欠发达地区，旅游资源丰富，但影视旅游产业不景气，如何开发影视旅游产业、提高产业效益，值得探讨。文中通过对品牌打造的策略研究，针对江西的实际情况，提出了打造江西影视旅游品牌的可行性建议。期望通过推出汽车影视旅游、山水湖整合旅游和休闲旅游等策略，构建江西省影视旅游产业链，满足受众需求、带动江西省影视旅游产业和社会经济发展。
江西地處欠髮達地區，旅遊資源豐富，但影視旅遊產業不景氣，如何開髮影視旅遊產業、提高產業效益，值得探討。文中通過對品牌打造的策略研究，針對江西的實際情況，提齣瞭打造江西影視旅遊品牌的可行性建議。期望通過推齣汽車影視旅遊、山水湖整閤旅遊和休閒旅遊等策略，構建江西省影視旅遊產業鏈，滿足受衆需求、帶動江西省影視旅遊產業和社會經濟髮展。
강서지처흠발체지구，여유자원봉부，단영시여유산업불경기，여하개발영시여유산업、제고산업효익，치득탐토。문중통과대품패타조적책략연구，침대강서적실제정황，제출료타조강서영시여유품패적가행성건의。기망통과추출기차영시여유、산수호정합여유화휴한여유등책략，구건강서성영시여유산업련，만족수음수구、대동강서성영시여유산업화사회경제발전。
Jiangxi is situated at less developed area,the tourism resources is rich,but the film and television tourism industry is not booming.So,how to develop the film and television tourism industry and enhance industrial efficiency is worth discussing.Based on brand building strategy research,this paper put forward feasible suggestions according to the actual conditions in Jiangxi.Through the promotion of automobile film and television tourism,scenery lake conformity tourism,leisure tourism and other series of strategy,the film and television tourism industry chain in Jiangxi province can be constructed to satisfy the numerous demands,and to drive the development of film and television tourism in Jiangxi as well as social economy.
