CAJ | 학술논문

移动信息服务是图书馆开展信息服务的发展方向之一，微信作为一种新的即时通信产品，从开始就备受各界关注。首先分析了图书馆移动信息服务开展的现状，指出在开展移动信息服务中存在的问题；接着引入微信和微信公众账号，分析它们的特点和用户行为；总结了当前微信公众账号应用的常见模式；然后说明和分析构建基于微信公众账号的信息服务方式，提出符合图书馆行业特点的信息服务平台设想，分享了我校图书馆使用微信服务平台的经验；最后分析了微信的未来发展方向。
이동신식복무시도서관개전신식복무적발전방향지일，미신작위일충신적즉시통신산품，종개시취비수각계관주。수선분석료도서관이동신식복무개전적현상，지출재개전이동신식복무중존재적문제；접착인입미신화미신공음장호，분석타문적특점화용호행위；총결료당전미신공음장호응용적상견모식；연후설명화분석구건기우미신공음장호적신식복무방식，제출부합도서관행업특점적신식복무평태설상，분향료아교도서관사용미신복무평태적경험；최후분석료미신적미래발전방향。
For university libraries, mobile information service is a potential direction. Weixin, as a new instant messaging product, has a-roused widespread concern from the outset. This paper firstly analyzes the current situation of the library mobile information service and points out its problems;then introduces Weixin and Weixin public account, analyzes their characteristics and user behavior, summarizes the current applied common mode, and makes a description and analysis of how to build mobile information service approach based on Weixin public account. In addition, an information service platform adapted to library industry is proposed;a case of library service plat-form using Weixin in Kunming University of Science and Technology is discussed. At last, the future direction of Weixin is analyzed.