CAJ | 학술논문

有效、公平的社区参与是旅游业可持续发展的关键要素。本研究运用比较分析法、实地考察和文献分析等相结合的方法，从社区参与的角度选择浙江省衢州市柯城区七里乡黄土岭村、临安市太湖源镇白沙村、富阳市东洲街道黄公望村三个典型案例进行比较研究，提炼出基层组织引导、企业（景区）带动、社区主导三种典型社区参与模式，并对这三种模式的共性、特点和存在的问题进行了比较分析。研究结果表明：三种模式的参与主体多元化；社区参与内容较为单一，参与层次浅；社区参与的程度依发展阶段而有所不同；社区受益主要源自基础设施条件的改善，就业和自主创业机会的获得和培训教育机会的提供等。总体而言，社区参与的有效性、公平性与旅游业所处的发展阶段、社区能力建设息息相关。
유효、공평적사구삼여시여유업가지속발전적관건요소。본연구운용비교분석법、실지고찰화문헌분석등상결합적방법，종사구삼여적각도선택절강성구주시가성구칠리향황토령촌、림안시태호원진백사촌、부양시동주가도황공망촌삼개전형안례진행비교연구，제련출기층조직인도、기업（경구）대동、사구주도삼충전형사구삼여모식，병대저삼충모식적공성、특점화존재적문제진행료비교분석。연구결과표명：삼충모식적삼여주체다원화；사구삼여내용교위단일，삼여층차천；사구삼여적정도의발전계단이유소불동；사구수익주요원자기출설시조건적개선，취업화자주창업궤회적획득화배훈교육궤회적제공등。총체이언，사구삼여적유효성、공평성여여유업소처적발전계단、사구능력건설식식상관。
The effective and fair community participation is a key element of sustainable development of tourism .By comparatively analyzing , studying a large number of related literatures and inspecting lots of rural tourism destinations , from the perspective of community participation , this study sampled three rural tourism destinations in Zhejiang province to compare and analyze , and proposed three typical models , including the grassroots -organization -driven model , tourism enterprise-oriented model and independent community model .It also put forward the differences , characteristics and problems of the three models .The results of this study show that , three kinds of models have multi -participant , the contents of community participation are few , such as providing catering and accommodation services .The degree of com-munity participation differs for the tourism area life cycle .Community benefit sources mainly come from the improvement of infrastructure , employment and training opportunities are offered .Through the discussion , community participation ef-fectiveness and fairness have a vital link with life cycle of tourism destination and community capacity building .