CAJ | 학술논문

“零负团费”模式是旅游业发展到一定阶段出现的客源地和目的地相互作用的一种现象。在对“零负团费”现象研究文献的回顾中发现，对消费者非理性、旅行社削价竞争、旅游产品同质化、信息不对称等表面化的现象进行探讨的较多，但对于旅行社业影响最大的制度层面的研究往往被忽略。制度约束是“零负团费”产生的主要原因，而且在旅游资源无法自由流动的条件下，“零负团费”无疑是一种可以最小化交易费用的模式。正是因为具有这样的优势，“零负团费”模式才成为包价旅游产品一种主要的经营模式。
“령부단비”모식시여유업발전도일정계단출현적객원지화목적지상호작용적일충현상。재대“령부단비”현상연구문헌적회고중발현，대소비자비이성、여행사삭개경쟁、여유산품동질화、신식불대칭등표면화적현상진행탐토적교다，단대우여행사업영향최대적제도층면적연구왕왕피홀략。제도약속시“령부단비”산생적주요원인，이차재여유자원무법자유류동적조건하，“령부단비”무의시일충가이최소화교역비용적모식。정시인위구유저양적우세，“령부단비”모식재성위포개여유산품일충주요적경영모식。
The mode of “Zero or Negative Tour Fee” is a unique phenomenon resulted from the interaction of tourism -generating region and tourism destination , and it appears only when tourism develops to a certain phase .When it comes to“Zero or Negative Tour Fee” mode, research on non-rational consumption of tourists , price reduction competition be-tween travel agencies , the consubstantial trend of tourism products , asymmetric information, etc, are in the majority. The fundamental influence factor , which is about the system itself , however , is always neglected .It is the restrictions of various rules that mainly result in “Zero or Negative Tour Fee”.Under the circumstance of immovability of tourism re-sources , the mode of “Zero or Negative Tour Fee” is undoubtedly efficient in minimizing transaction costs , which makes it the first choice of management mode of package tourism product .