商业研究
商業研究
상업연구
COMMERCIAL RESEARCH
2013年
10期
9-13
,共5页
时间约束%消费者选择%效用%时间密度
時間約束%消費者選擇%效用%時間密度
시간약속%소비자선택%효용%시간밀도
time constraint%consumer choice%utility%time density
本文运用效用理论与消费者行为理论,在经典模型基础上加入时间约束参数,从而放宽消费行为不需要时间这一假设,从消费者的商品边际效用和时间边际效用方面对消费者选择的理性行为进行研究,并从工资率的变化出发,对均衡条件进行比较静态分析。基于时间约束条件的分析表明:消费者实现效用最大化时应使花费在各种消费品及休闲上的最后每一元钱所获得的边际效用相等;替代效应的正负取决于商品的相对时间密度,当某商品的时间密度与其他商品相比较小时,替代效应为正,反之为负;工资率收入效应的正负取决于商品的性质,正常品和高档品对应的工资率收入效应为正,低档品对应的工资率收入效应为负。
本文運用效用理論與消費者行為理論,在經典模型基礎上加入時間約束參數,從而放寬消費行為不需要時間這一假設,從消費者的商品邊際效用和時間邊際效用方麵對消費者選擇的理性行為進行研究,併從工資率的變化齣髮,對均衡條件進行比較靜態分析。基于時間約束條件的分析錶明:消費者實現效用最大化時應使花費在各種消費品及休閒上的最後每一元錢所穫得的邊際效用相等;替代效應的正負取決于商品的相對時間密度,噹某商品的時間密度與其他商品相比較小時,替代效應為正,反之為負;工資率收入效應的正負取決于商品的性質,正常品和高檔品對應的工資率收入效應為正,低檔品對應的工資率收入效應為負。
본문운용효용이론여소비자행위이론,재경전모형기출상가입시간약속삼수,종이방관소비행위불수요시간저일가설,종소비자적상품변제효용화시간변제효용방면대소비자선택적이성행위진행연구,병종공자솔적변화출발,대균형조건진행비교정태분석。기우시간약속조건적분석표명:소비자실현효용최대화시응사화비재각충소비품급휴한상적최후매일원전소획득적변제효용상등;체대효응적정부취결우상품적상대시간밀도,당모상품적시간밀도여기타상품상비교소시,체대효응위정,반지위부;공자솔수입효응적정부취결우상품적성질,정상품화고당품대응적공자솔수입효응위정,저당품대응적공자솔수입효응위부。
Using utility theory and consumer behavior theory , and putting in parameter of time constrain on the basis of the classical model , which relaxes the hypothesis that consuming behavior needn′t time, the paper carries out a study on consumer rational option behavior from two fields that are consumer goods marginal utility and time marginal utility .And the equilibrium condition is relative statically analyzed according to wage change .The analysis based on time constraint condition shows when consumers realize utility maximization , the marginal utility that consumers cost every unit money to various goods and relaxation should be equal; that substitution effect is positive or negative , depends on the goods rela-tive time density, that is, when a certain goods time density is smaller than that of other goods , its substitution effect is positive, otherwise is negative; that wage income effect is positive or negative , depends on that the goods is normal goods or inferior goods: income effect of normal goods and high -grade goods is positive , and wage income effect of inferior goods is negative .