CAJ | 학술논문

选取近三年来一些最能代表社会舆论、简短精炼的网络流行语进行分析，以求可以深入挖掘网络流行语的形成与流行机制。通过分析发现，网络流行语不拘于传统媒体的规范用语要求，契合了网络这一媒介的传播特性，它在内容上的时代感、讽刺性和宣泄性，形式上的灵活性和创造性，使其突破了网络这个单一的传播渠道，成为包括传统媒体在内的全媒体的热捧。这些网络流行语在一定程度上折射并反映出社会现实，是由社会现实所引发的年轻群体对话语权的追求，有些网络流行语的广泛传播，更是促进了新闻事件的解决，取得了意想不到的效果。然而，盲目的跟风和复制只会削弱其传播效果，也有很多网络流行语出于商业利益的考虑，大有炒作之疑，急需规范这些网络行为。
선취근삼년래일사최능대표사회여론、간단정련적망락류행어진행분석，이구가이심입알굴망락류행어적형성여류행궤제。통과분석발현，망락류행어불구우전통매체적규범용어요구，계합료망락저일매개적전파특성，타재내용상적시대감、풍자성화선설성，형식상적령활성화창조성，사기돌파료망락저개단일적전파거도，성위포괄전통매체재내적전매체적열봉。저사망락류행어재일정정도상절사병반영출사회현실，시유사회현실소인발적년경군체대화어권적추구，유사망락류행어적엄범전파，경시촉진료신문사건적해결，취득료의상불도적효과。연이，맹목적근풍화복제지회삭약기전파효과，야유흔다망락류행어출우상업이익적고필，대유초작지의，급수규범저사망락행위。
This article mainly analyses the formation of network catchwords and its popular mechanisms. Through the analysis, the network catchwords, different from the standardization of the traditional media, adapt to the network soil. They reflect the social reality, represented the younger’s’ pursuit of voice. Many of the catchwords also influenced all aspects of social life, promoted the solution of the news event. However, blindly follow suit and copy only will weaken its communication effect, also a lot of network catchword for reasons of commercial interests, may have a doubt of hype, and urgently needs to regulate the behavior of these networks.