课程教育研究
課程教育研究
과정교육연구
Course Education Research
2013年
14期
113-113
,共1页
Feasibility%Relevance Theory%Brand Name Translation
Relevance theory is a theory on communication from the cognitive point, and regards the communication as an ostensive-inferential process. The brand name translation is not only bilingual communication, but also bicultural communication. The author regards the brand name translation as a communicative process of ostensive-inference that includes three parties, testifying the feasibility that relevance theory can be best applied to the brand name translation.
